Rather than chasing trends, I choose longevity. Authenticity is the one thing that truly sets you apart, says the content creator
He helps creators and brands present themselves to the world without fear or overthinking. He produces content for websites and social media, takes photos, shoots videos, and knows how to entertain the people around him. His advice? Start small and don’t rely too heavily on trends. “I would let go of perfectionism. Imperfect now is better than perfect never,” says Filip Neubauer, whom you can meet in Prague’s Clubco.
Filip’s hunger for knowledge, creative mindset, and flexibility have led him to make a living by creating content for entrepreneurs and small brands – and he genuinely enjoys it. “I never had a strictly defined path. I just knew I wanted to enjoy myself and do something meaningful. I’ve tried many professions in my life – from the army, to sales, to fitness training, to running an e-shop, to film production. These experiences gave me the time and space to discover my strengths and how they connect. I believe I’m naturally creative, unafraid of change, technically skilled, and passionate about learning. Most of my previous jobs involved some form of creation – whether it was websites or social media presentations,” explains Filip Neubauer.
Photography and filming started as a hobby. But a combination of timing, demand, and market research helped him turn this “creative combo” into a business. In his view, many people lack the willingness or courage to experiment and improvise. He learned by doing and watching tutorials on YouTube – where he hopes to start sharing his own content in the future.
Freedom, satisfaction and peace of mind at work
He works primarily on a long-term basis with his clients, helping them build their brands and take them to the next level through web and social media content. He deliberately avoids large corporations. “I hate bureaucracy and mechanical processes. With small brands, I have creative freedom, and the work feels relaxed and friendly,” he says, adding that he has never actively looked for clients: “All of my work comes from referrals.”
He has been working for the longest time with trade and business development specialist Filip Soukup, whom he helped build all profiles from scratch. He creates content with him, among other places, in Clubco. Filip also works here with Petr Bernadič, a business strategy and leadership coach. “We were looking for a quiet, flexible space to shoot and work. Since neither of us can use it regularly, it didn’t make sense to rent something private and expensive. That’s why we chose Clubco. It’s car-friendly, easy to park, you can drop in, get some work done, shoot a bit. It’s comfortable. I’ve been coming here for about six months,” he says about the coworking space in Prague – Nupaky.
Authenticity and long-termism
What holds people back from building their personal brand? In Filip’s experience, it’s uncertainty about where to start, camera shyness, comparison with others, lack of a concept or technical setup, and simply not having the time or support. One thing is clear: authenticity is essential. “At least try to get close to it – even if it’s not always possible. Other crucial elements are providing value to your audience, consistency, trust, and relatability.”
Filip focuses on long-term strategy over fleeting trends. “Authenticity is the only thing that sets you apart. Social media often looks like the same thing over and over in different shades of blue. On Instagram, I don’t bother with algorithms or trending sounds. I test different ideas, see what resonates, and adjust my direction accordingly. I prefer a ‘slow but steady’ approach. For clients, good execution and reliability matter more than chasing trends or relying on half-working AI-generated content.”
Show your strengths – without overthinking
So, what makes quality content stand out? “Average content says, ‘Hey, look at me, buy from me.’ Quality content says, ‘I’m good at this, and here’s how I can help you. I’m real, I might even entertain you – and I’m not faking it.’”
Filip also tries to stay true to himself, he doesn’t take himself so seriously. “I don’t have much time to post on my own channels. My clients come first. But I already have a plan in mind for future content – sharing my journey with overthinking and fear of putting myself out there. I want to help others create and maybe entertain them a bit too – because that’s who I am.” And once again, it all comes back to authenticity…
“I wouldn’t think about things so much, I would let go of perfectionism. I say this as someone who struggles with it myself (laughs). Clients need someone to pull content out of them, support them, guide them,” he says. “Start small. All you need is a phone and a Bluetooth mic. Imperfect now is better than perfect never.”
Doubt is normal – it always has been and always will be. There will always be someone with better content, more reach, or more advanced technology. “It’s important to know who you’re here for. Often, the ‘perfect’ content comes from people who’ve been creating for ten years or have a whole team behind them. You can’t just throw money at gear without a plan. That’s why it’s crucial to start small, explore and grow. Many people want huge brand deals right away – but that’s not how it works. I started with the jobs no one wanted, and now I have meaningful relationships with my clients. They work with me because of how I am, how they feel with me,” he says. At the end, he answers the question if he has a dream project or client. “His name is Filip Neubauer – the blacksmith’s mare,” he laughs.
