Brno 5 min read

Microphones ready. Clubco & Detail Podcast studio opens space for your stories

Brno’s Clubco in Vlněna is opening a professional podcast studio with new premises, which was created in cooperation with Detail Studio. It connects entrepreneurs and content creators in a unique environment where they can easily implement their media projects. We talked to its co-founder Lukáš Brázda about what the studio will offer and what are the trends in the podcast sphere.

“The collaboration was created in the fall of last year, when Adriana Sniegonová, Head of Coworking, approached me to find out what was needed to create a podcast studio,” says Lukáš Brázda, CEO of Detail Studio, which is located near Clubco. “It made sense for us to join forces. Clubco has a strong community of entrepreneurs and creatives, so we wanted to create a space that would allow them to create podcasts easily and professionally. Together, we came up with a concept that combines modern technology, accessibility, and connection with the community.”

What was the biggest challenge in the project?

To build a space that would be technically cutting-edge, but also friendly for beginners. We didn’t just want a “room with microphones,” but an ecosystem that would help people develop and monetize their podcast.

Could you tell us more about the technical equipment of the studio?

We use all the equipment from the RØDE brand in cooperation with DISK from Boskovice – RODECaster Video, microphones, RØDECaster Pro mixing console. Professional acoustics are provided by the guys from Ekustik, who equip studios all over Europe. As one of the first in the Czech Republic, we will use a special acoustic textile that guarantees top-notch soundproofing while not disrupting the design.

In addition to audio, we offer the possibility of recording video podcasts, creating video reels and live streams. The studio allows recording from up to four cameras, which is great for dynamic editing. The space has a light and dark corner to create visually different videos.

What other services do you offer?

Interested parties can choose from a wide range of services – from studio and equipment rental to post-production, editing, graphic design, animation and content strategy. We offer various packages depending on what the client needs. The prices are more favorable for Clubco members.

Following the opening of the studio, we will organize workshops focused on podcasting, marketing and storytelling at Clubco. For example, we are collaborating with Radek Petráš, who will lead a rhetoric course. The content of the workshops will focus not only on the technical side of podcast creation, but also on content strategy and brand building.

What makes a podcast high-quality? What mistakes do novice creators make?

A high-quality podcast relies on good dramaturgy and processing. Post-production and high-quality sound are important. It is good to have a clear introduction, structure, point and summary. Beginners often make mistakes in distribution – they release their podcast late at night, use hashtags incorrectly, do not create shortened formats for social networks or do not use collaborations with influencers. There is a lack of regularity, which is key for listeners.

I am observing the return of video podcasts. Why are they so popular today?

Video podcasts are popular, among other things, because they can be used to create shorter formats for social networks (reels, shorts), which help grow the audience. YouTube also supports long formats and brings closer contact with the author. It is also a space for discreet branding – from clothing and props to sponsored products.

Is a podcast a suitable tool for building a brand?

Definitely yes. It is a powerful marketing tool that is used not only by individuals but also by companies. A well-run podcast can build a community, trust and loyalty to the brand. However, a podcast may not be suitable for some people – for example, if they do not have enough time or a clear strategy.

Which Czech podcasts do you listen to?

I like listening to Pavel Procházka’s podcast, which brings practical experience in the field of sales, leadership and personal development – it is great for anyone who wants to grow not only in business but also in life. Another favorite is Vinohradská 12, which is one of the highest quality Czech news podcasts, which goes in-depth and gives context to current topics. And if I had to recommend something for binge-listening, it would definitely be “Matematika zločinu” – a brilliantly crafted series that will draw you in and show how Czech justice works (or doesn’t work).

Which brands or platforms do you think can inspire podcast creation?

I am inspired by projects like Forbes and Red Bull, whose podcasts connect business, innovation and storytelling. A great platform for content creators is Forendors, which connects creatives with brands and helps monetize creation.

What do you expect from the future of podcasts?

Trends show that video podcasts, interactive content and AI in post-production will play an increasingly important role. Podcasts are not just about sound – they are about building communities and valuable content.

The opening of the studio in Clubco brings a modern space for podcast creation to Brno. Whether you are an experienced creator, a company looking for a new way of communicating, or an enthusiast who wants to get started, Clubco & Detail Podcast studio will provide you with professional support and support.